Selfishness rethought.

I was thinking a little bit whilst brushing my teeth.....is selfishness not natural and self-preserving? Perhaps it is not selfishness itself that is wrong, but uninformed selfishness - not fully understanding and/or manipulating all of the data for the best fulfillment of self-centered desires. I think that an argument for selfishness supported by selflessness could be made. Sometimes, perhaps most of the time, the best way to care for oneself is to care for others. I am willing to go so far as to theorize that there is nothing we do that is not done without a core of selfishness driving it. We help others because it makes US feel good, for example. No, I think selfishness is indeed at the heart of survival and that it may not be as devilish as we tend to think. It is when we act in our own self interest without understanding the situation, the nature of our needs and wants, and the cause and effect of our actions that gives selfishness such a bad rap.